Karan Johar has heaped praise on Kartik Aaryan, and called him a “marketing genius”. He lauding Kartik’s sharp understanding of self-promotion and image-building in Bollywood.
In a recent conversation with Curly Tales, KJo commended Kartik’s business acumen and how effectively he has shaped his identity in the film industry.
When asked which Bollywood celebrity he would hire for the role of “marketing genius” in a hypothetical company setup, Karan instantly responded, “Kartik Aaryan.”
“Great marketing mind! How he has built his own brand so smartly, superbly and strategically,” Karan said.
During the same segment, Karan also labeled Shah Rukh Khan as the “finance guru” of the industry and jokingly appointed himself as the ideal candidate for a company’s HR head.
KJo’s praise for Kartik comes after the new dynamic established between them, given their controversial professional past. In 2021, Kartik was signed on to star in Dostana 2 under Karan’s banner, but the film was eventually shelved amid reports of creative differences. The move had sparked speculation about a fallout between the two.
However, the duo publicly reunited last year at an awards function, and appeared warm and cordial.
Moreover, Kartik Aaryan has officially parted ways with his long-time management team, Collective Artists Network (CAN) and signed a new deal with Dharma Cornerstone Agency (DCA) which is the talent powerhouse co-founded by Karan Johar and Rajeev Masand. He has also switched his public relations agency from Spice PR to Idhyah Media.
Kartik and Karan’s renewed professional bond is now reflected in Kartik’s upcoming projects. He is set to headline Dharma’s fantasy thriller Naagzilla.
Before Naagzilla, Kartik will be seen in another Dharma-backed film, Tu Meri Main Tera, Main Tera Tu Meri. The film is a romantic drama directed by Sameer Vidwans and co-stars Ananya Panday. It is slated for a Christmas 2025 release.
Apart from his Dharma ventures, Kartik is also working with Anurag Basu on an untitled love story opposite Sreeleela, expected to release in 2026.
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