Amazon MX Player is all set to bring viewers a rollercoaster ride of drama and intrigue with its new reality show, Rise & Fall, launching on 6th September.
Produced by Banijay Asia and inspired by a popular international format, the show offers a fresh Indian twist on high-stakes competition. Taking on the role of host is Ashneer Grover, known for his bold and unfiltered style, promising a gripping and honest viewing experience over the 42-day journey.
The show brings together sixteen celebrities from various walks of life—Bollywood stars, musicians, politicians, entrepreneurs, and social media influencers—divided into two very different groups: the privileged Rulers who enjoy the comfort of a luxury penthouse, and the hardworking Workers who live in a stark basement.
This stark contrast sets the stage for a fierce power struggle, where alliances shift, trust breaks, and surprises await at every turn. The tagline, “16 contestants. Two worlds. One ultimate power struggle,” sums up the intense battle for supremacy perfectly.
Among the standout contestants are Arjun Bijlani, known for his sharp competitiveness; Dhanashree Verma, whose determination shines through; Kubbra Sait, who isn’t afraid to speak her mind; and Kiku Sharda, who balances humour with surprising grit. With such a varied lineup, viewers can expect plenty of twists and unpredictable moments.
Amogh Dusad, Head of Content at Amazon MX Player, said, “At Amazon MX Player, we’ve always strived to bring bold, disruptive formats that resonate with India’s diverse audiences. The show is a powerful social experiment that mirrors the real-world stark contrast between the powerful and powerless. It’s high-stakes, unpredictable, and emotionally charged. And with Ashneer Grover at the helm, viewers can expect an unfiltered, thoroughly entertaining experience that is both uniquely Indian and universally relatable.”
Ashneer Grover, making his hosting debut, added, “Rise & Fall is amongst the most captivating reality show concepts worldwide. Being a follower of reality shows, I think the division of contestants into haves and have nots brings a never experienced before dimension to reality shows in India. What excites me the most is the show's unpredictability, where power flips in seconds and no one can guess who’ll be on top tomorrow.”
Supported by well-known brands like Lux Cozy, Orient Electric, and Haier, the show will be available exclusively on Amazon MX Player via mobile, connected TVs, Prime Video, and more. Mark your calendars for 6th September—this is one reality show you won’t want to miss.
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