Alia Bhatt's debut at Festival de Cannes to mark 28 years of L’Oréal Paris as its official beauty partner

L’Oréal Paris is all set to make its return as the official beauty partner of the Festival de Cannes, scheduled from May 13 to 24, 2025. This marks the brand’s 28th consecutive year at the prestigious global event, where it continues to celebrate the powerful theme “Lights, Beauty and Action.”

This year is especially significant as it marks the debut of renowned Indian actress Alia Bhatt at the Cannes Film Festival in her capacity as a Global Ambassador for L’Oréal Paris. She will be joining the iconic Aishwarya Rai Bachchan, who has been a long-standing face of the brand.

Speaking about this, Alia Bhatt said, L’Oréal Paris, the world’s leading beauty brand, is all set to make its return as the official beauty partner of the Festival de Cannes, scheduled from May 13 to 24, 2025. This marks the brand’s 28th consecutive year at the prestigious global event, where it continues to celebrate the powerful theme “Lights, Beauty and Action.” The philosophy behind this theme reflects L’Oréal’s enduring belief in confidence, self-worth, and the idea that everyone is innately worthy of recognition and celebration.

Together, their presence at Cannes highlights not only the rising global impact of Indian cinema but also L’Oréal’s dedication to embracing diversity and reshaping beauty standards through empowerment and inclusivity.