Aishwarya Rai Bachchan has once again used her voice for something deeper than glamour. In a new campaign video for L’Oréal Paris, the actor spoke candidly about the growing culture of social media validation and its impact on self-worth. Her message — that worth should come from within, not from likes or comments — has sparked wide appreciation among fans.
The video is part of L’Oréal’s Lessons of Worth series. Aishwarya addresses the modern obsession with online approval, questioning whether one’s value should really be defined by the number of likes, comments, or the kind of pictures posted. “I’m worth it, but what really decides that? The number of likes? Or the comments on social media? We have given such power to these things. The power to own our worth,” she says.
As a mother, Aishwarya highlighted her concerns about the influence of digital culture on impressionable minds. She pointed out that the pressure young people face online is not very different from traditional social pressure. “There’s not much difference between social media and social pressure. As a woman and a mother, it’s a matter of grave concern to think about the power it can have over young minds. Frankly, even impressionable adults,” she noted.
Her words resonated strongly with audiences. In the comment sections, many praised her for addressing an issue often ignored in a world dominated by influencers and curated feeds. One fan wrote, “I wish half of the world understands what she is saying,” while another simply commented, “Perfect.” The overall sentiment reflected relief that someone with her stature had taken a stand against equating online presence with personal value.
The campaign also tied into L’Oréal’s long-running tagline, “Because you’re worth it.” By expanding the slogan to fit the challenges of today, Aishwarya reinforced that self-worth is innate and not dictated by outside validation. She urged people to stop searching for self-esteem in the wrong places. “This cannot go on. We must make a choice. Let’s not go searching for our self-worth elsewhere, certainly not on social media,” she declared.
Aishwarya’s stance comes at a time when conversations around mental health, digital dependence, and online toxicity are gaining prominence. With her influence, the message has the potential to encourage more people, especially the youth, to shift focus from fleeting digital approval to inner confidence.
On the work front, Aishwarya Rai was last seen in Mani Ratnam’s Ponniyin Selvanfilms. She is yet to announce her next project but continues to remain a powerful cultural voice, using her platform to spotlight conversations that matter.
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