HomeBankingInsurers expect surge in small-ticket policies after GST cut, bet on higher adoption with affordable premiums

Insurers expect surge in small-ticket policies after GST cut, bet on higher adoption with affordable premiums

Lower entry costs will encourage first-time buyers to consider insurance policies both in life and general plans, and wider adoption and a large customer base is where we see real growth and potential, say industry leaders.

September 04, 2025 / 13:27 IST
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Starting September 22, 2025, individual health and life insurance premiums will attract 0 percent GST, down from the earlier 18 percent. 
Starting September 22, 2025, individual health and life insurance premiums will attract 0 percent GST, down from the earlier 18 percent. 

The GST Council’s decision to exempt individual health and life insurance from GST is being welcomed by the insurance industry as the affordability of insurance policies is set to improve. However, the industry believes they would also have to recalibrate their strategies to capture an expected surge in demand for insurance products, mainly the small-ticket policies.

At its 56th meeting on September 3, the GST Council approved a major tax reform aimed at reducing the cost burden on individuals. Starting September 22, 2025, individual health and life insurance premiums will be exempt from 0 percent GST, down from the earlier 18 percent rate.

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According to clarifications from the Council, accident and travel insurance could also be considered for similar treatment in the future.

The move, the GST Council said, aligns with its broader objective of easing the financial burden on families and boosting insurance penetration as part of India’s 'Insurance for All by 2047' vision.