TVS launches 'TVS Indus' Design Honours to promote homegrown mobility innovation

TVS Motor Company has announced the launch of 'TVS Indus' Design Honours, a new annual initiative aimed at encouraging design innovation rooted in Indian culture and creativity.

The company described TVS Indus as a national platform that will engage students, young professionals, and design enthusiasts in reimagining mobility through culturally relevant and environmentally conscious concepts. Entries are open for individual participants across India, with the challenge centred on four regional themes -- Thar, Sahyadri, Kutch and Mumbai.

Participants will have to submit original concepts across monowheel, two-wheeler, and three-wheeler formats. Judging will be based on parameters such as originality, contextual relevance, user-centricity, and feasibility. Submissions will close on October 6, 2025.

"Design is the bridge between imagination and impact. With TVS Indus Design Honours, we are creating a platform where the next generation of designers, thinkers and creators can reimagine Indian mobility as an original, culturally rooted expression of who we are and where we are headed," said Amit Rajwade, Vice President, Design, TVS Motor Company.