HomeAutomobileTata Sierra 2025 launch today: All you need to know

Tata Sierra 2025 launch today: All you need to know

Tata has also revealed the full colour range ahead of today's Sierra 2025 launch. The SUV has six shades -- Bengal Rouge, Coorg Clouds, Munnar Mist, Pristine White, Pure Grey and Andaman Adventure -- with each colour paired with a contrasting black roof band as part of the floating-roof design.

November 25, 2025 / 09:39 IST
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Tata Sierra 2025 launch
The Tata Sierra 2025 will directly rival the Hyundai Creta.

Tata Motors is set to launch the Tata Sierra 2025 today, adding a brand-new model to its growing SUV line-up. The Tata Sierra launch places the iconic nameplate back into the market, joining the Punch, Nexon, Curvv, Harrier and Safari in the company's portfolio.

The Tata Sierra 2025 enters the mid-size SUV segment, currently led by the Hyundai Creta. It will also compete with the Kia Seltos, Maruti Suzuki Grand Vitara, Maruti Suzuki Victoris, Toyota Urban Cruiser Hyryder, Mahindra Thar Roxx, Honda Elevate, Skoda Kushaq, Volkswagen Taigun and MG Astor. Tata's own Curvv is also present in this segment.

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Tata has pitched the Sierra as a feature-loaded SUV with multiple engine choices. The model was fully revealed on November 15. The Tata Sierra 2025 price in India could start around Rs 12 lakh (ex-showroom) and go up to nearly Rs 22 lakh (ex-showroom) for the top variants. These estimates also offer a broad view of where the Tata Sierra price in India will be positioned against rivals.

Design updates include a modern reinterpretation of the classic Sierra's three-quarter glass area. The new Tata Sierra 2025 features a panoramic roof, flush glass panels and a contrasting black roof band that maintains the well-lit cabin feel of the original while adapting to modern aerodynamic and safety demands. Full-LED lighting is standard. A Light Saber-style full-width LED DRL shapes the front, while a sleek LED bar completes the rear. The SUV also comes with 19-inch alloy wheels, flush door handles, black cladding, a clamshell tailgate and a floating-roof design.