Kia India and Audi have topped the customer experience index in mass market and luxury segments, respectively, as per a study undertaken by the Federation of Automobile Dealers Associations (FADA) and Frost & Sullivan.
The primary objective of the study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category.
Customer Experience Index (CEI) was conducted with a sample size of 8,685 respondents.
Kia India led the mass market segment with a score of 45.84, as per the study.
It was followed by Toyota, Tata Motors, MG Motor, Mahindra & Mahindra, Maruti Suzuki and Hyundai.
In the luxury segment, Audi took the pole position with a score of 48.93.
It was followed by BMW, Mercedes-Benz, Volvo and JLR, the study said.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
