HomeAutomobileFestive demand, GST reforms lift sentiment as two-wheeler industry posts handsome volumes in October

Festive demand, GST reforms lift sentiment as two-wheeler industry posts handsome volumes in October

Stronger festive sentiment and GST rate cuts boosted two-wheeler market activity in October 2025, though the pace of growth varied across India's top manufacturers.

November 04, 2025 / 06:00 IST
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Royal Enfield 650 twins Interceptor 650 Continental GT 650
The two-wheeler sales in October 2025 were propelled by festive demand and GST reforms.

India's two-wheeler industry delivered a strong domestic wholesale performance in October 2025 as festive buying and the Goods and Services Tax (GST) reforms helped sustain consumer sentiment. While Honda Motorcycle & Scooter India, TVS Motor Company, Bajaj Auto and Royal Enfield reported a growth in dispatches, Hero MotoCorp and Suzuki Motorcycle India witnessed marginal declines during the month.

The wholesales stood at 6,04,829 units for Hero, 5,98,952 units for Honda, 4,21,631 units for TVS, 2,66,470 units for Bajaj, 1,16,844 units for Royal Enfield and 1,03,454 units for Suzuki. The year-on-year (y-o-y) movement translated into growth of 8.3% for Honda, 8% for TVS, 4.1% for Bajaj and 14.7% for Royal Enfield, while Hero declined 8% and Suzuki dipped 1.4%.

Domestic two-wheeler wholesales: October 2025 vs October 2024

CompanyOctober 2025October 2024Growth
Hero6,04,829 units6,57,403 units-8%
Honda5,98,952 units5,53,120 units8.3%
TVS4,21,631 units3,90,489 units8%
Bajaj2,66,470 units2,55,909 units4.1%
Royal Enfield1,16,844 units1,01,886 units14.7%
Suzuki1,03,454 units1,04,940 units-1.4%
Source - Companies

Hero said it celebrated the festive season with nearly 10,00,000 retail sales in October 2025 and recorded its second successive month of over 6,00,000 wholesales. "The positive performance reflects sustained festive momentum and renewed customer confidence, further supported by favourable market conditions, including GST benefits," it added.

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The Splendor motorcycle-maker reported 9,94,690 Vahan registrations in October 2025 and said that its electric vehicle (EV) arm, Vida, recorded an impressive 117% y-o-y growth in Vahan registrations, driven by strong festive demand. Vida registered around 16,000 units during the month, marking a 24% sequential rise. Hero highlighted that the GST rate rationalisation announced at the onset of the festive season "provided a significant boost to consumer sentiment, revitalising retail momentum across markets".

While the festive traction resulted in Honda's strong performance in October 2025, the company celebrated a key milestone with 35 million sales of its popular Activa range.