HomeArtificial IntelligenceBhavish Aggarwal’s AI startup Krutrim launches Kruti, an Agentic AI for consumers

Bhavish Aggarwal’s AI startup Krutrim launches Kruti, an Agentic AI for consumers

Kruti is possibly India’s first consumer-facing Agentic AI platform, as the majority of Agentic AIs that have been launched so far are business-to-business (B2B).

June 12, 2025 / 16:46 IST
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Chandra Khatri, Founding Head of Krutrim AI and Navendu Agarwal, lead - Krutrim integration with Ola.
Chandra Khatri, Founding Head of Krutrim AI and Navendu Agarwal, lead - Krutrim integration with Ola.

Bhavish Aggarwal’s AI venture, Krutrim, has launched Kruti on June 12, a consumer-focused agentic AI assistant designed to seamlessly handle complex, multi-step tasks across different data formats and inputs. The launch marks Krutrim’s formal entry into the fast-evolving space of agentic AI applications, with an India-first approach.

"If I want to take a picture, provide an invoice input, and complete a task seamlessly, Kruti makes it all happen within a single flow," said Chandra Khatri, Founding Head of Krutrim AI.

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Kruti is possibly India’s first consumer-facing Agentic AI platform, as the majority of Agentic AIs that have been launched so far are business-to-business (B2B).

"We’ve integrated a variety of models to power this," Khatri said while addressing a media briefing in Bengaluru.