Tim Cook on why Apple continues to remain bullish on India

Apple CEO Tim Cook has reiterated the company’s focus and commitment to the Indian market. During an investors’ call after the company’s quarterly results, Cook revealed that Apple had set a December-quarter record. He also doubled down on opening more stores. “We’re opening more stores there, we’ve announced that we’re going to open four new stores there,” he said.

Cook also said that the iPhone was the top selling model in India for the quarter. “It’s the second largest smartphone market in the world and the third largest for PCs and tablets, and so there’s a huge market, and we have very modest share in these markets, and so I think there’s lots of upside there,” Cook told investors.

Apple does have a small share in the PC market in India. However, when it comes to tablets, the iPad is one of the most popular devices. According to a report by Cybermedia Research, Apple led the Indian tablet market with a commanding 34% market share. Apple’s entry-level — the iPad 10 Series — contributed to 60% of Apple’s shipments, underpinning Apple's strong momentum in the market, noted the report.

According to a recent survey from Kantar, during the December quarter, iPhone was a top-selling model in the U.S., urban China, India, the UK, France, Australia, and Japan, revealed Cook.