Spotify is stepping up its fight against AI misuse in music. The company has announced sweeping new measures to curb impersonation, spam, and deceptive AI-generated content — a move aimed at protecting both artists and listeners as generative AI reshapes the music industry.
Stronger rules against vocal deepfakes
Spotify has tightened its policies on AI impersonation, directly targeting the rise of deepfake vocals and fake artist profiles. Under the new rules, vocal cloning of an artist’s voice is only allowed when that artist has explicitly authorised its use.
The platform is also testing new tools with distributors to block fraudulent uploads — including AI-generated or real music wrongly attributed to another artist’s profile. Spotify says it’s expanding its content mismatch process to help musicians report impersonation more quickly, even before a track’s release.
“Unauthorized use of AI to clone an artist’s voice exploits their identity,” Spotify said, calling the new policy a step toward ensuring creative control stays in the hands of artists themselves.
A smarter spam filter for AI-era music
With AI making it easier to mass-produce tracks, spam uploads have ballooned. Spotify says it removed over 75 million spammy tracks in the past year alone.
Now, the company is introducing a new music spam filter that will automatically detect and flag mass uploads, duplicate songs, or SEO-optimised “slop” content meant to game royalties. The rollout begins this fall, starting conservatively to avoid false positives.
The goal, Spotify says, is to protect legitimate artists from royalty dilution — ensuring payouts go to those “playing by the rules,” not content farms.
AI disclosures and transparent credits
Spotify is also joining industry partners like DistroKid, CD Baby, and EMPIRE to implement a new AI disclosure standard via DDEX. This will let artists and labels clearly indicate where AI was used — whether in vocals, instrumentation, or production — without penalising them for doing so.
Listeners will start seeing this information in Spotify’s credits section as it rolls out across the app. The company says it’s about trust and transparency, not censorship: “We’re not punishing artists who use AI responsibly.”
Building a trustworthy music ecosystem
Spotify says its stance is clear — it supports creative freedom while fighting AI abuse. The company views these updates as part of a long-term commitment to preserve authenticity in music as AI tools evolve, ensuring that artists stay in control and listeners know what they’re hearing.
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