X says it will temporarily suspend creators from its Creator Revenue Sharing Programme if they post AI-generated videos of armed conflict without clearly disclosing that the content was made using artificial intelligence.
The announcement came from Nikita Bier, X’s head of product, who said users found misleading audiences with AI war footage would be removed from monetisation for 90 days. If they continue posting such content after the suspension ends, they will be permanently removed from the programme.
“During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies, it is trivial to create content that can mislead people,” Bier wrote in a post on X.
Under the new policy, creators must label AI-generated videos depicting armed conflict. Failure to do so will trigger removal from revenue eligibility, even if the content itself is not otherwise taken down.
X says it will detect violations using a mix of internal tools designed to identify generative AI content and its crowdsourced fact-checking system, Community Notes. The company has increasingly relied on Community Notes to flag misleading posts rather than removing them outright.
The Creator Revenue Sharing Programme allows eligible users to earn a portion of advertising revenue based on engagement. The initiative was introduced to encourage more high-quality content and keep influential users active on the platform. However, critics argue the model can incentivise sensationalism, outrage-driven posts and clickbait because higher engagement directly translates into income.
This latest enforcement move focuses narrowly on AI-generated conflict footage. It does not extend to other forms of AI-generated political misinformation or deceptive commercial content, areas where generative media has also become a growing concern.
As AI video tools become more sophisticated and widely available, distinguishing real footage from synthetic content has become increasingly difficult. By targeting financial incentives rather than imposing blanket bans, X appears to be aiming for a middle path — discouraging the most harmful behaviour while keeping broader content moderation relatively light.
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