The Nokia brand is once again in retreat — this time in the United States. HMD Global, the company that’s been making Nokia phones for the past several years, confirmed it is scaling back its US operations, citing “a challenging geopolitical and economic environment.”
In a statement, the Finnish phone maker said the decision came after “careful consideration,” and that its focus now is on ensuring a “seamless transition” for customers and partners. Warranty coverage and product support will continue, with help from HMD’s global teams.
It’s a quiet but telling exit from a market that Nokia once dominated—and has struggled to regain a foothold in ever since. Though the brand still carries nostalgic weight, Nokia phones haven’t cracked the top ranks in the US smartphone market, where Apple and Samsung reign supreme.
HMD says this isn’t a retreat from its core mission. The company remains committed to its long-term plans and points to “strong momentum” in other areas of its business—specifically in Family, Secure, and Microfinancing phone segments.
The company also expressed gratitude to its US-based employees impacted by the move, promising support during the transition.
In recent months, HMD has shifted its strategy away from purely pushing Nokia-branded devices and toward launching phones under its own name. But pulling back from the US is a blow—and a symbolic one at that. For a generation of users, Nokia once meant mobile innovation. Today, it’s a brand that seems to be shrinking quietly out of view.
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