Google Play Store adds Gemini sidekick for gaming help

Google is rolling out a significant update to the Play Store that introduces AI-powered features designed for gamers. At the centre of the update is a new overlay called Sidekick, which provides tools such as screenshots, video recording, YouTube streaming, and real-time assistance through Gemini Live.

Sidekick functions as a floating layer that can appear while playing games. It is conceptually similar to gaming modes already offered by smartphone makers like Vivo and OnePlus, which provide shortcuts for performance tuning and recording. However, Sidekick stands out by integrating Gemini, giving players access to live help and curated information without leaving the game.

For instance, a player stuck at a difficult level could ask Gemini for strategies, walkthroughs, or explanations. This avoids the need to pause the game and search online, streamlining the experience. By combining utility tools with conversational AI, Sidekick positions the Play Store as more than just a storefront, but as an active part of the gaming ecosystem.

The update also introduces new personalisation features. A “You” tab consolidates subscriptions, rewards, and recommendations across devices, making account management more seamless. Gamer profiles with AI avatars are also being introduced, allowing players to represent themselves with customised digital characters. These avatars can be personalised using AI-generated options, giving players more creative freedom.