Google launches Pixel Upgrade Program in India with annual upgrades starting at Rs 3,333 per month

Google has announced the Pixel Upgrade Program in India, introducing a new financing and upgrade option aimed at making Pixel smartphones more accessible. The programme allows customers to buy select Pixel models on a no-cost EMI plan and upgrade to a newer Pixel after a fixed period, without closing the loan manually.

How the Pixel Upgrade Program works
Under the Pixel Upgrade Program, customers can purchase eligible Pixel smartphones on a 24-month no-cost EMI plan starting at Rs 3,333 per month. After completing a minimum of nine monthly EMI payments, users become eligible to upgrade to a new Pixel model while continuing to pay the same EMI amount.

When a customer opts for an upgrade between the ninth and fifteenth EMI, Cashify credits an amount equal to the remaining loan balance to the customer’s bank account. This enables the existing loan to be closed without pre-closure charges, provided the upgrade is completed within the specified EMI window. The customer is then enrolled into a fresh 24-month no-cost EMI plan for the new Pixel device.

Google has stated that the programme includes an assured buyback, irrespective of the device’s physical condition, as long as the phone powers on and passes basic functional checks.