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Global smartphone shipments set for record 12.4% drop in 2026 as memory crunch bites

After four quarters of recovery, the global smartphone market is staring at its sharpest annual decline on record. Counterpoint Research forecasts a 12.4% year-on-year drop in 2026, driven not by weak demand but by a severe memory supply crunch that could drag the industry down until late 2027.

MC Tech Desk
February 27, 2026 / 14:34 IST
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Snapshot AI
  • Global smartphone shipments to fall 12.4% YoY in 2026
  • Memory shortages drive steepest annual decline since 2013
  • Premium phones to grow, entry-level segment may shrink over 20%
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first published: Feb 27, 2026 02:34 pm

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