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HomeTechnologyElon Musk’s Grok AI is breaking a major App Store rule: Here’s why it’s a problem

Elon Musk’s Grok AI is breaking a major App Store rule: Here’s why it’s a problem

Elon Musk’s Grok AI raises concerns over sexually suggestive content while being rated 12+ on the App Store, sparking questions about safety for younger users.

July 17, 2025 / 12:17 IST
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Elon Musk’s AI chatbot Grok has landed in yet another controversy, this time, for possibly breaking Apple’s strict App Store rules. Grok’s new animated avatars are raising eyebrows because of their sexual content, despite the app being rated safe for kids as young as 12.

This week, Musk’s company xAI introduced two AI characters for Grok’s iPhone app. One is “Bad Rudy,” a rude red panda who insults users and jokes about crime. The other is “Ani,” an anime goth girl dressed in a short black dress and fishnets. Ani is programmed to behave like a jealous, clingy girlfriend, even telling users they’re in a “crazy in love” relationship.

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Many people testing Grok have found that after chatting for a while, Ani shifts to sexually suggestive conversations, something that clearly clashes with Apple’s rules. Right now, Grok is labeled on the App Store as having only mild suggestive themes, making it available to users aged 12 and up.

Apple is known to take its content guidelines seriously. The company doesn’t allow apps with obvious sexual material, especially those meant for younger audiences. In the past, Apple has pulled apps like Tumblr and cracked down on Reddit for breaking these rules.