Apple testing bold red finish for next iPhone Pro models, claims report

• Apple may introduce red as the flagship colour for iPhone 18 Pro.
• Red Pro model could boost appeal in markets like China.
• Apple previously offered red on standard iPhones, not Pro models.

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Apple is reportedly experimenting with red as the next signature colour for its upcoming Pro iPhones. According to Mark Gurman of Bloomberg, “red is the new flagship colour in testing for the next iPhone Pros.”

While the iPhone 18 Pro is not expected to debut until later this year, internal testing of finishes typically begins months in advance. Gurman also noted chatter around purple and brown shades, though these may simply represent variations or undertones of the same red concept rather than entirely separate options.

A shift from subtle to statement
Apple’s Pro models have traditionally leaned towards restrained palettes such as graphite, silver and muted titanium finishes. A vivid red would mark a notable departure.

The move may be strategic. Recent buzz around the so-called “Cosmic Orange” finish on current Pro models — informally dubbed Hermès orange by fans — has reportedly boosted appeal in China. Bold colours are increasingly seen as status markers in certain markets, particularly when paired with premium hardware.