Apple teams up with ISSEY MIYAKE for iPhone Pocket: 5 key things to know

Apple and ISSEY MIYAKE team up for a new design twist
Apple has partnered with ISSEY MIYAKE to launch the all-new iPhone Pocket, a stylish and functional accessory inspired by the idea of “a piece of cloth.” It’s a unique 3D-knitted pocket that fits not just your iPhone but also small everyday items — blending fashion, function, and fun.

The 3D-knit design is both clever and elegant
Crafted in Japan, the iPhone Pocket’s 3D-knitted fabric gives it flexibility and structure at the same time. The open ribbed texture stretches to hold your iPhone, AirPods, or keys, while still looking sleek. It’s made from the same creative thinking behind ISSEY MIYAKE’s pleated designs — timeless, simple, and playful.

Designed to wear, carry, and personalize
The iPhone Pocket isn’t just an accessory — it’s something you can wear your own way. You can tie it to your bag, wear it crossbody, or simply carry it by hand. It comes in two strap styles and a wide color palette — lemon, mandarin, sapphire, peacock, and more.

Celebrating shared design philosophy
Both Apple and ISSEY MIYAKE share a design philosophy of simplicity, craftsmanship, and joy. According to Apple’s design team, the iPhone Pocket celebrates personal expression and style, letting users mix and match colors with their iPhone models. It’s a subtle reminder that design can be both useful and emotional.

Limited edition and just in time for the holidays
The iPhone Pocket will be available starting November 14 at select Apple Stores and apple.com in countries including the U.S., Japan, France, Italy, and the UK. It’s a limited-edition release, priced at $149.95 for the short strap and $229.95 for the long strap — perfect for gifting season.