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Apple’s $430 billion rally faces scrutiny of product unveiling

Apple is expected to introduce its iPhone 17 lineup, which will reportedly include a new skinnier version of the device

September 08, 2025 / 22:48 IST
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Barring a surprise at Tuesday’s unveiling, Apple shares are seen to have little room for further gains after adding nearly $430 billion in market value since the end of July

Investors expecting Apple Inc.’s biggest product event of the year to serve as the next catalyst for its recently-revived stock are likely to come away disappointed.

After posting the best month in more than a year in August on relief from President Donald Trump’s tariffs, Apple shares have continued to rise with another 3.3% advance last week in the wake of an antitrust ruling that allowed the iPhone maker to continue receiving billions of dollars in Alphabet search payments.

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Shares fell 0.8% on Monday.

Barring a surprise at Tuesday’s unveiling, Apple shares are seen to have little room for further gains after adding nearly $430 billion in market value since the end of July, particularly with questions about the company’s artificial intelligence strategy still hanging over the stock.