Amazon Business, during the Great Indian Festival 2024 sale, has recorded an overall growth of 134% year-over-year in its corporate gifting store during the first 10 days of the ongoing sale. According to the report, the number of total orders increased by 95%, while the number of customers making purchases has gone up by 107%. Among all the gifts, headphones have emerged as the top tech gifting choice, followed by speakers, which saw a 6X growth in orders.
Headphones lead the corporate gifting trend
Headphones topped the tech gifting category during the festival, reflecting a growing trend in corporate gifts. Speakers followed closely as a popular choice, showcasing a significant boost in demand. Other top gifting items included laptop bags, which saw a 2.5X year-over-year growth.
Kitchen appliances topped the gifting charts
Kitchenware was the most popular gifting category, with mixer grinders and juicers leading the trend, showing a 5.5X growth year-over-year. Other kitchen products, including cookers, experienced a 3X growth.
Amazon Corporate gifting store
The Corporate Gifting Store facilitated transactions across India, linking businesses from Kerala to Jammu & Kashmir and Gujarat to Nagaland. For example, home decor from Ernakulam, Kerala, reached buyers in Udhampur, Jammu & Kashmir, while glassware and mugs from Surat, Gujarat, found customers in Tinsukia, Assam.
For those unaware, the Amazon Business Gifting store was launched in 2017. Amazon Business has supported procurement needs through a dedicated marketplace. Customers taking part in the festival can enjoy features such as Prime shipping, multi-user account options, and the "Bill to Ship to" feature for seamless transactions. Bulk order options are also available, with cashback benefits of up to Rs 9,999 per order and interest-free credit for 30 days.
Business customers can register for Amazon Business at no extra cost and gain access to exclusive rewards, instant bank discounts, and flexible installment plans.
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