After Scotland, Cricket Ireland has unveiled its jersey for the ICC Men’s T20 World Cup 2024 with Karnataka Milk Federation's Nandini as its official sponsor.
The Nandini logo is present on the leading arm of the new Ireland men’s playing shirts for the tournament, which takes place in the West Indies and USA and begins on June 2. In the logo, 'Nandini' is written in both Kannada and English.
The team also introduced a new training jersey for the tournament with Nandini's logo embellished on the chest as well as on the cap.
Moneycontrol first reported the development in its story 'Karnataka's Nandini to Sponsor Scotland and Ireland Cricket Teams for T20 World Cup' on April 20. KMF sources said the sponsorship amount is around Rs 2.5 crore per team.
Also, read: MC Exclusive: Karnataka's Nandini to sponsor Scotland and Ireland cricket teams for T20 World Cup
India's dairy giant Amul is sponsoring teams from Sri Lanka, South Africa, and the USA during this T20 World Cup. This means two of India's milk cooperatives are sponsoring five teams in this tournament.
Ireland was also the last team to reveal the official kit design of the tournament, featuring Celtic knots and different hues of green.
Andrew May, Chief Financial Officer for Cricket Ireland, in a statement, said: “Cricket Ireland is delighted to welcome Karnataka Milk Federation as a new partner and are pleased to announce Nandini as the official sponsor of Ireland Men’s team at the ICC Men’s T20 World Cup 2024.
“To have such a prestigious brand backing the green is a boost to Irish cricket as a whole, as the association raises the profile of our game at the highest levels.”
Also, read: Nandini takes battle with Amul to cricket field, pitches for T20 WC team sponsorship
MK Jagadish, Managing Director of KMF, the parent company of Nandini, said: “It gives us great pleasure to announce our partnership with the Ireland cricket team for their T20 World Cup campaign. Nandini, as a brand, stands for excellence and purity, and over the last 40 years, we have expanded into a global presence. Our collaboration with Cricket Ireland for the World Cup will allow Nandini to connect with a global audience of cricket fans and represents a significant step in extending our brand to more countries worldwide.”
“As the second largest dairy cooperative brand in India, we are constantly striving to grow and reinforce our commitment to providing nutritious and quality dairy products both in India and internationally. Our partnership with the Ireland team will see the Nandini logo in Kannada on the leading arm of the Ireland jersey and is a very proud moment for us. We wish Ireland all the best for their World Cup campaign.”
Jagadish said that they have also decided to endorse USA cricketer Nosthush Kenjige for this tournament. Kenjige, who initially played in the Karnataka State Cricket Association’s first division before moving to the USA, hails from Kenjige village in the Mudigere taluk of Chikkamagaluru district.
The ICC T20 World Cup kicks off on June 1, 2024, with the finals scheduled for June 29. Ireland will play five games in the group stages, facing India in their opening match on June 5. Other teams in Group A include USA, Canada, and Pakistan.
KMF has a presence in international markets, including the Middle East, Singapore, Bhutan, and Myanmar, with some frozen sweets also making their way to the US. KMF is also planning to launch Nandini Splash, a whey-based energy drink, in the US during the tournament.
Also, read: Karnataka's Nandini to unveil whey-based energy drink Splash during T20 Cricket World Cup
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