Chinese Audi advertisement compares used cars to women, draws ire

Moneycontrol News

An Audi commercial aired in China that compares used cars to women has drawn flak from netizens all around the world.

The advertisement begins with a wedding scene where a couple is waiting to read their vows. Before the groom says "I do" his mother intervenes and runs to inspect the bride. The mother pulls the bride's ear and nose to make sure she is ‘perfect’. After the mother is done, she signals her approval much to the relief of the couple.

However, in the very next scene, the mother immediately shifts her attention to the bride’s bosom to which the anxious bride covers her chest area with her hands. The advertisement then shows a red Audi sedan whizzing past on a highway with a voiceover saying: “an important decision must be made carefully.”

Watch| Audi advertisement, courtesy, South China Morning Post