Storyboard: Steve Job's journey as an ultimate icon

The entire world react to the sad passing away of Steve Jobs on Wednesday night. The tributes flowed in from world leaders, corporate titans, technology mavens and pioneers and from consumers - people around the world whose lives had become better, more enriched and fun because of Jobs innovations; thanks to the brand that Steve Jobs built.

In India, Apple has an almost miniscule to non-existent presence. Nikita Rana of CNBC-TV18 speaks to some die-hard fans of the brand and the man who built it. For all marketers, Steve Jobs is the ultimate icon. By film industry estimates and Shahrukh Khan's own admission, Ra.One is probably the most expensive film India has made. With India's biggest stars, some of the world's best technical crew and loads of visual effects, Ra.One wants to be among the best films made in the superhero genre, worldwide. As the countdown to the release on October 26 begins, Shah Rukh Khan and his entire team at Red Chillies Entertainment is pulling off some pretty heroic marketing. And around 20 brands are ready to help the team, so this may be the biggest marketing bill in Indian film history. Manasi Phadnis of CNBC-TV18 talks to the inimitable and indefatigable Shahrukh Khan and discusses about the film. On the last ad-meter poll,CNBC-TV18 had asked if you were looking to make a  big ticket purchase for Diwali. 55% of those who polled in said no. And that's just why retailers are going all out to induce festive sales. If apparel retailers like Globus and Van Huesen have upped their Diwali ad spends by 25% this year, Big Bazaar has launched its Diwali campaign 5 weeks before Diwali. Nikita Rana of CNBC-TV18 reports on what's its looking like out there in the stores. For now, it seems like general merchandise and consumer durables will pick up during Diwali. For complete show, watch the accompanying videos...