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Storyboard analyses why IPL4 lost steam

Last week Season 4 of the IPL closed with Chennai Super Kings winning the championship for the second year in a row. The packed stadium was obviously ecstatic with that result. While the BCCI is relieved things have gone off without a hitch

June 04, 2011 / 16:20 IST
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Last week Season 4 of the IPL closed with Chennai Super Kings winning the championship for the second year in a row. The packed stadium was obviously ecstatic with that result.

While the BCCI is relieved that things have gone off without a hitch - given Lalit Modi's acrimonious exit, the two new teams and several court cases - sponsors and team owners are equivocal about this edition's success. TV ratings have been the lowest since it started 4 years ago; ticket sales across cities were down from last year, and the buzz tepid. CNBC-TV18
first published: Jun 4, 2011 01:30 pm

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