10 years of Storyboard: A look back with Anuradha Sengupta

Storyboard is CNBC-TV18's longest running flagship magazine show. Since its launch in 2001 it has analyzed the marketing function and looked up close at the business of brands.

The brainchild of CNBC-TV18's features editor Anuradha SenGupta, Storyboard has been critically acclaimed with a widespread audience comprising of both veterans and newbies from the industry wanting to know about latest happenings in the ad world.
In a case of role reversal, noted filmmaker and chairman of Lowe Lintas, R Balki, grills SenGupta about her decade long journey of Storyboard. Below is the transcript. Also watch the accompanying videos to catch the exciting interview. Q: How have these 10 years been?
A: I don't believe that I have spent 10 years of my life on a TV show. Putting it up in a sentence feels like you haven