Storyboard: Starbucks in India, Facebook's IPO and more

Here is a look at what Storyboard this week has in store.

Will Starbucks' entry to India shake up coffee retailing? The world's largest coffeehouse, Starbucks, will launch in India in partnership with Tata Global Beverages. The initial investment is about Rs 400 crore and the plan is to roll out 30 to 50 stores in the next 12 months, starting with Mumbai and Delhi. Nikita Rana finds out how this entry will impact the market where Cafe Coffee Day is the market leader. The Clash of the Titans It's fun when newspapers make the news. Its even more fun when they get no holds barred competitive. And when the newspapers in question are the conservative, venerable even Hindu and the mighty Times of India, it makes for a great story. The Times of India may have started it off but what's really made it interesting is the fact that The Hindu, the third largest selling English daily, has released a retaliatory ad campaign. It coincides with leadership changes at the paper, and signals a strategic shift in the way it will do business. Pavni Mittal reports on why The Hindu will not take things lying down. Facebook IPOs makes waves across the world The wait is over. Facebook will go in for an IPO soon and that news has made waves around the world. On February 1st the company filed with the American SEC and finally we have all those details that the social media giant has kept so private for the past few years. The numbers are mind boggling - the company is looking to raise about 5 billion dollars from the public and may end up being valued at between 75-100 billion dollars! Its revenues in 2011 were in the region of USD 3.7 billion and profits USD 1 billion. And no surprises that 83% of those revenues came from advertising. It has 845 million users and interestingly has spent USD 28 million on advertising itself. Here's a look at little known facts of the world's most popular internet company. For the complete show, watch the videos.