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Will compact SUV 'EcoSport' be a game-changer for Ford?

US auto major Ford today launched its much-awaited compact sports utility vehicle EcoSport in India with price starting at Rs. 5.59 lakh (ex-showroom Delhi).

June 27, 2013 / 19:23 IST
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US auto major Ford today launched its much-awaited compact sports utility vehicle EcoSport in India with price starting at Rs. 5.59 lakh (ex-showroom Delhi).

Also read: EcoSport to drive Ford's profitability in India: Singh

Bertrand Dsouza, Editor, Overdrive calls it the best the value preposition in the market today. Infact he feels it is making the other manufacturers look up and make a note of how did Ford actually managed to price it’s SUV that cheap.

To know more about Ford's SUV 'EcoSport', watch the accompanying video

first published: Jun 27, 2013 02:24 pm

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