It is exactly one month after the Phase 1 of digitisation was expected to be completed in the country. However, Kolkata is still running analog signals and the Madras High Court has postponed the hearing of the petition to extend the digitisation deadline in Chennai for another four weeks.
Also read: Cable TV digitisation: A win-win situation for consumers?
Even though the Phase 1 is not yet complete, the Ministry for Information and Broadcasting is going full steam ahead to ensure that Phase 2 is carried out according to plan. Thirty-eight cities including Pune, Bangalore, Hyderabad, Lucknow and Ahmedabad will have to switch to digital TV signals by March 31.
Also on this edition of StoryBoard- After 16 years of building its brand, retail by retail, city by city, Cafe Coffee Day (CCD) is investing in advertising. In October it advertised in print for the first time. In a few days this brand will debut on TV. With close to 1400 cafes, CCD has the biggest share of the retail coffee outlet market.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
