Has Hockey India League scored a goal?

This week on CNBC-TV18's storyboard

Has Hockey India League scored a goal? It has been two weeks since the Hockey India League began, although the buzz is low, ticket sales are low and I don’t hear too many people talking about it. The first six matches have reached over 1.5 crore viewers on Star Sports and that is more than India’s Olympic qualifier against France in February last year and much more than what the Nimbus League World Series has seen. Why ad agency Rediffusion has hit refresh? We have been reporting senior exits from Rediffusion Y&R in the last couple of months. Well, there is a new man in charge of 40 year old agency and there are new plans as well as a re-branding exercise on the cards. The agency has been picking up businesses regularly including that of MTS going someway in making up for the loss of the massive Colgate and Airtel businesses in 2010, its creative quotient has seen a dip. Rediffusion won just four bronze Abby’s and a silver at the Effie’s in the last two years. IPL begins work on season 6 Indian Premier League heads into its sixth season. Player auctions will take place on February 3 in Chennai. The BCCI and the broadcaster Multiscreen Media are going all out to rope in advertisers. MSM is reporting that three brands have signed on. The BCCI however hasn’t added anymore since November when Pepsico India and Vodafone came on board. Why ad-wala’s are talking about this Hindi film Inkaar: For the ad industry Hindi film Inkaar interprets and depicts everything around it, its quite a change to be at the receiving end. Sudhir Mishra’s Inkaar that released last week saw the ad industry become the setting and the context for a tale of office politics and sexual politics.