Fried chicken has taken on an entirely new form — not on a plate, but in a tube.
Fast food giant KFC recently unveiled a limited-edition fried chicken-flavoured toothpaste, developed in partnership with Australian oral care brand Hismile. The unconventional product was inspired by the brand’s iconic recipe of 11 herbs and spices and promised an “irresistible” experience akin to biting into a hot, juicy piece of KFC Original Recipe chicken.
“Like biting into a hot, juicy piece of KFC Original Recipe Chicken, this toothpaste is irresistible, coating your teeth in flavour before leaving your mouth feeling fresh and clean,” KFC stated in a press release announcing the product.
The flavour-infused toothpaste, priced at $13, was made available exclusively on the Hismile website. In 48 hours, it was already sold out, with Hismile confirming the rapid demand.
“This has been one of our most successful limited-run collaborations to date,” said Hismile marketing manager Koban Jones in a statement to Fox News Digital. “KFC-flavoured toothpaste is surprising and talkable, which drove social conversation and a quick, 48-hour sellout.”
Jones added: “We love pushing boundaries, and what better way to do that than by bringing KFC’s legendary flavours into an everyday essential? This collab is bold, unexpected and seriously fun.”
Despite its novelty, the product description highlighted practical features as well, noting that the formula was fluoride-free and claimed to offer “long-lasting oral health benefits”.
For those unable to get their hands on the limited-edition paste, Hismile continued to offer a complementary product: the KFC-branded electric toothbrush, retailing for $59. According to the manufacturer’s description, the toothbrush featured “three dynamic cleaning modes, soft-tapered bristles and a built-in timer”.
“It’s the perfect mix of fun and function for the ultimate smile,” the listing read.
The success of the collaboration has sparked widespread attention online, with the unexpected combination of fast food and oral hygiene prompting curiosity, humour, and debate among consumers. As of now, Hismile has not confirmed when — or if — the chicken-flavoured toothpaste will be restocked.
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