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What is the fresh start effect and how you can start afresh this Monday

The average Monday tends to be a lot more powerful than, say, the average first of the month and definitely more than January 1, to make a fresh start.

February 21, 2022 / 07:52 IST
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Perhaps the most underrated Fresh Start Day, if one could call it that, is Monday. (Image: Annie Spratt via Unsplash)

January 1 is usually the big day when millions of people decide to start something afresh. This could be finally going to the gym, giving up unhealthy habits like smoking, or working towards a career goal they'd set months earlier.

The beginning of every year marks a fresh start on the calendar, so it seems appropriate to start something new on that day too. Dr Katherine Milkman and her colleagues call this motivation the Fresh Start Effect - when special days in our lives inspire us to believe we are re-starting with a clean slate.

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Milkman is a professor at the Wharton School and is best known for her writings on behavioural change.

"Fresh start" days also serve as watersheds, when we take a step back to look at the big picture of where our lives are headed - this, too, can inspire us to take charge and course-correct. The much memefied New Year New Me concept stems from this belief.