Storyboard talks to Radhika Piramal, Managing Director, VIP Industries on the beautifully woven film featuring Hritik Roshan and created by Ravi Deshpande's Whyness for luggage brand VIP.
StoryBoard also spoke to R Balki, Filmmaker, Chairman and Managing Director Lowe Lintas & Partners India about the brand integrations in his new film Ki and Ka.
Watch accompanying videos for more..
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