LIME comes to you from Xavier School of Management or XLRI has its popularly called. This crown jewel of the educational institutions in India is amongst the oldest in South Asia and is also ranked amongst the top 5 institutions in 2014s B-School listings in the country.
Case study from XLRI comes from one of the most well-known companies in the tourism and hospitality sector – yatra.com.
The total market size of this industry in India in 2011 stood at about USD 117 billion and is anticipated to touch USD 418 billion by 2022. With the increase in disposable income and revolution of the internet this industry is expected to benefit and grow at a 25 percent CAGR in this decade. It is here that yatra.com would like to increase its benchmark, increase its share of online sales and also enhance its customer experience.
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