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How to invest on Women’s Day in times of war

Executive summary: Invest in stocks of companies led by Women CEOs; companies with keywords like pink in their marketing campaigns; and Pink coin - a cryptocurrency so pink, it's almost magenta.

March 08, 2022 / 08:44 IST
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(Representational image) Scan the marketing literature for keywords like pink and shentrepreneur - a male entrepreneur who helps to empower women by powering their purchasing power into his bank account.
(Representational image) Scan the marketing literature for keywords like pink and shentrepreneur - a male entrepreneur who helps to empower women by powering their purchasing power into his bank account.

AMC Relationship Manager: Hello, Ma’am! I am your relationship manager. Today on the solemn occasion of Women’s Day... My apologies, I meant happy occasion of Women’s Day and solemn occasion of war, I wish to advise you on how to manage your investments in these tumultuous times.

Female Client: Great. So should I look at stocks of companies led by Women CEOs or women entrepreneurs from the startup ecosystem?

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RM: Ma’am, I am here to advise your on your relationship with my money. I mean your money (…and my trailing commission). So I would suggest we invest in all companies that have the following words in their marketing campaigns “Pink” “Diversity” “Inclusion” “Shentreprenuers”,

Client: What is a shentrepreneur?