Veeba: A specialty food venture

Hailing from a family that once owned Funfoods, 35 year old Viraj Bahl decided to set up a speciality food venture of his own called Veeba. Founded in 2013, Veeba today, manufactures and markets sauces, dressings, dips and dessert toppings for both general consumers and leading food chains like Dominoes, Starbucks, Dunkin’ Donuts and Taco Bell to name just a few. Having raised their third round of funding of USD 6 million from Saama Capital and DSG Consumer Partners last year, Viraj is rapidly looking to expand the company’s B2C vertical to become one of India’s most loved food brand. Here is a look at this saucy made in India story. Watch accompanying video for more...