HomeNewsTrendsExpert ColumnsAs India ‘unlocks’, time lenders take serious look at potential of household gold

As India ‘unlocks’, time lenders take serious look at potential of household gold

The stockpile of gold in India could be successfully monetised to benefit lenders, borrowers and the economy at large, but a calibrated approach to increasing exposure is required.

June 13, 2020 / 08:19 IST
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The stock price of Muthoot Finance has just hit its lifetime high. For a lending business in the midst of a global pandemic, this seems downright bizarre – most lenders worldwide are being crushed under the weight of expected credit losses. You’d be forgiven for thinking Muthoot’s stock market performance is a fluke, but you’d also be overlooking a key differentiator: gold.

Along with China, India is one of the two largest end-use consumers of gold in the world. In India, gold is considered auspicious – families buy gold for and on festive occasions, and treat it as an absolutely essential commodity for their daughters’ weddings. This is true even (if not particularly) for those living in rural areas. According to a recent article in the Economic Times, rural India accounts for 65 percent of household gold. Gold is passed down through generations (often in the form of ‘streedhan) and there is an emotional attachment to it that isn’t found elsewhere in the world.

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The pandemic has not slowed our appetite for buying gold. A prominent jewellery business reports that although the wedding season has been deferred, people have been buying gold coins to exchange for jewellery at a future date. People are looking to lock in current prices despite the 30 percent year-to-date appreciation of gold already - the underlying assumption is of course that people expect prices to rise further. This is consistent with studies showing that gold prices have positive price elasticity.

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