IPL Media Rights Day 2 Highlights: IPL media rights auction resumed today (June 13) at 11 AM with bidding for TV and digital rights which crossed Rs 43,000 crore on opening day of the auction. The base price for TV was set at Rs 18,130 and digital's base price is Rs 12,210, totaling to Rs 30,340 crore.
The upcoming media rights cycle has been divided into four bundles. The first bundle comprises broadcast/TV rights of the Indian subcontinent for all games with an estimated base price of Rs 49 crore per match whereas the second package includes digital rights for the Indian subcontinent (all games) with a base price of around Rs 33 crore for each game.
Also Read: Bids for IPL media rights soar past Rs 43,000 crore, auction resumes today
IPL Media Rights LIVE Updates |
Third day of the auction will begin tomorrow at 11 AM
IPL Media Rights LIVE Updates | On Day 2 of bidding, non-exclusive digital rights of 18 matches fetch Rs 1,700 crore
The second day of IPL's media rights has come to an end with bidding for package C and D to continue tomorrow. The non-exclusive digital rights of 18 matches saw value touching Rs 1,700 crore on day two of bidding. The base price for bundle C is Rs 1,440 crore and the value is expected to reach Rs 1,940 crore
IPL Media Rights LIVE Updates |
Digital ad agency, Puretech Digital's CEO Prashant Deorah, said that while advertisement rates will be at a premium during IPL 2023, IPL is the biggest advertising venture in the Indian subcontinent and will continue attracting advertisers.
“It is in fact bigger than the EPL (English Premier League) in terms of revenue. The addition of more teams, and more participating owners will mean only more penetration and reach. A lot of brands are going to use this now to activate their first-party audience in conjunction with the IPL to reach to not only those people who are interested in the sport but also are customers.”
IPL Media Rights LIVE Updates | ‘Expect up to 25-40% jump in cost of advertising’
Digital ad agency, Puretech Digital's CEO Prashant Deorah, said, "We can expect up to 25 - 40% jump in cost of advertising as compared to this year's IPL in the next year."
IPL Media Rights LIVE Updates |
The rights value of the 18 matches are expected to reach Rs 1,940 crore and rights of the rest of the world is likely to go up to Rs 1,610 crore. In total, these remaining two packages are likely to add Rs 3,550 crore, taking the total media rights value to over Rs 47,000 crore
IPL Media Rights LIVE Updates |
The bidding for package C and D is most likely to conclude today and will not go on till tomorrow, said a person close to the development. Package D include rights for rest of the world at Rs 3 crore per match
IPL Media Rights LIVE Updates |
The bidding for bundle C is going on which offers non-exclusive digital rights for 18 matches at Rs 16 crore per game and it is estimated that these matches could get the winner 40 percent of the IPL's viewership as these matches include four playoff games and 13 evening double header matches.
IPL Media Rights LIVE Updates | Digital rights value is 13% lower than TV's; below analysts' expectations
-Analysts had expected digital rights value to be 10 per cent lower than TV rights value, however digital remains 13 per cent lower
-Digital rights value has increased from Rs 19,680 crore on day one of the auction to Rs 20,500 crore on the second day
IPL Media Rights LIVE Updates | Total value of TV and digital rights now at Rs 44,075 crore for 410 matches
-The total value of broadcast and digital rights has now reached at Rs 44,075 crore for 410 matches.
IPL Media Rights LIVE Updates | Digital rights value increased to Rs 20,500 crore from Rs 19,680 crore on day 1
-Digital rights value has increased from Rs 19,680 crore on day one of the auction to Rs 20,500 crore on the second day.
-Analysts had expected digital rights value to be 10 percent lower than TV rights value, however digital remains 13 percent lower
IPL Media Rights LIVE Updates | Broadcast and digital rights have been won by two different bidders/players
-TV and digital rights have been won by two different players or bidders.
-Total value of broadcast and digital has now reached at Rs 44,075 crore for 410 matches
IPL Media Rights LIVE Updates | TV rights value at Rs 57.5 crore; total value of TV, digital now at Rs 107.5 crore
TV rights value is at Rs 57.5 crore and the total value of broadcast and digital stands at Rs 107.5 crore.
IPL Media Rights LIVE Updates | Value of digital rights likely reached Rs 50 crore per game after rebidding
Digital has likely reached Rs 50 crore per game after rebidding for package B, up from Rs 48 crore per match on day one of the media rights auction.
IPL Media Rights LIVE Updates | ''Party has just begun for IPL team owners'': Harsha Bhogle on auction
Popular cricket commentator Harsha Bhogle said in a tweet that, ''For bidders at the IPL Media Rights, it could well be a case of damned-if-you-do-and-damned-if-you-don't at these prices. For team owners at the IPL, the party has begun.''
IPL Media Rights LIVE Updates | Take a look at value of packages C and D
While the bidding continues for TV and digital rights, here's a look at the value of the two remaining packages C and D.
-The third bundle which offers digital rights for 18 games, including the opening match, four playoff games and 13 evening double header matches, is a non-exclusive package and has a base price of Rs 16 crore per game.
-The last bundle is for TV and digital rights for rest of the world with a base price of Rs 3 crore per match.
IPL Media Rights LIVE updates | Final winners to be announced after bidding of bundle C and D completes
-Winners are likely to be announced after the bidding of all packages including bundle C and D. Also, winner of package A still have a chance to challenge for package B. So, the bidding war continues.
IPL Media Rights LIVE Updates | Analysts expect digital to 80-90% higher than base price, only 10% lower than TV
-Analysts expect digital to 80-90 per centhigher than base price, only 10 per centlower than TV
-Auction for TV rights value concluded at Rs 57 crore/match and digital rights value closes at Rs 48 crore/match
IPL Media Rights LIVE Updates | TV rights at 20-30% premium versus base price, digital at 60-70% premium
At Rs 43,255 crore for TV and digital rights, TV is at a 20-30% premium versus base price and digital is at 60-70% premium. But analysts expect digital to 80-90% higher than base price and only 10% lower than TV.
IPL Media Rights LIVE Updates | Bidding for TV, digital rights continues; bidding war underway between winners
-While bidding for bundle C and D was going to be held today (June 13), the bidding for TV and digital rights continue as there is a bidding war between the winners of first two bundles.
IPL Media Rights Live Updates | TV, digital rights closes at Rs 43,050 crore, from base price of Rs 30,340 crore
-The overall TV and digital rights has closed at Rs 43,050 crore for 2023-2027 media rights cycle, up from base price of Rs 30,340 crore.
IPL Media Rights LIVE Updates | Different winners of TV, digital rights can be challenging: Karan Taurani, Elara Securities
Analyst Karan Taurani, senior Vice-President, Elara Capital points out that bundling TV and digital rights results in efficient pricing. He said that if TV and digital rights go to two different companies, then it will be difficult for the players to replicate what the existing media rights holder, Disney Star is getting in terms of ad revenue.
IPL Media Rights LIVE Updates | Bundle A winner will challenge bundle B's winner at incremental bid of Rs 1 crore
The winner of Bundle A will be challenging the winner of Bundle B and this time at an incremental bid of Rs 1 crore.
IPL Media Rights LIVE Updates | Winner of package 1 can rebid for package 2, according to Elara Securities
According to an Elara Securities report, winner of package 1 will have the right to rebid for package 2 and winner of package 2 will have the right to rebid for package 3 (it includes digital rights for Indian subcontinent for a cluster of 18 matches)
IPL Media Rights LIVE Updates | Winner of TV rights can challenge winner of digital rights
-The winner of bundle A (broadcast rights) can challenge the winner of Bundle B (digital rights).
-The winners of both packages are two different bidders, say people close to the development.
IPL Media Rights LIVE Updates | TV and digital rights sold at Rs 57 crore/match and Rs 48 crore/match, respectively
-Auction for TV rights value concluded at Rs 57 crore/match and digital rights value closes at Rs 48 crore/match.
-The overall TV and digital rights has closed at Rs 43,050 crore for 2023-2027 media rights cycle, up from base price of Rs 30,340 crore.
IPL Media Rights LIVE Updates | Bidding for first tow bundles - including TV and Digital Rights completed
The bidding for first two bundles including TV and digital rights is over, according to people tracking the media rights auction.
IPL Media Rights LIVE Updates | Advertising rates on TV Advertising rates on TV to see big spike on high broadcast rights value achieved on Day 1
-Advertising rates on TV are expected to see big spike with broadcast rights value already reaching Rs 23,370 on the first day of bidding for IPL's media rights.
-Star India that had bought TV and digital tights for the 2018-2022 media rights cycle at Rs 16,347 crore, charged advertisers in the range of Rs 15-18 lakh for a 10-seond ad slot during IPL 2022.
IPL Media Rights LIVE Updates | Disney Star, Sony, and Viacom18 in bidding race for broadcast rights
According to people tracking the auction, Disney Star, Sony Pictures Networks India (SPNI) and Viacom18 are in the bidding race for broadcast rights. For digital, Zee is competing with Disney Star and Viacom18.
IPL Media Rights LIVE Updates | Digital rights which is expected to see highest growth in terms of value
-Digital rights which is expected to see highest growth in terms of value ended on day one of bidding (June 12) at Rs 48 crore/match, up from its base price of Rs 33 crore for each game.
-The base price for TV was set at Rs 18,130 and digital's base price is Rs 12,210, totaling to Rs 30,340 crore
IPL Media Rights Live Updates | Bids for TV, digital rights soared past Rs 43,000 crore on opening day
-On the opening day of the auction, the bids for TV and digital rights crossed Rs 43,000 crore on opening day of the auction.
-“At these levels, there is no viable business case,” said a media planner who is closely watching the bidding. “It obviously seems like the bidders are willing to suffer losses to hold on to market share.”
IPL Media Rights Live Updates | Day 2: IPL Media Rights e-auction 2022 resumes at 11 am today
-IPL media rights auction will resume today (June 13) at 11 am with bidding for TV and digital rights which crossed Rs 43,000 crore on opening day of the auction.
-The base price for TV was set at Rs 18,130 and digital's base price is Rs 12,210, totaling to Rs 30,340 crore
IPL Media Rights LIVE Updates
|Good morning and welcome to Moneycontrol's LIVE coverage of the IPL Media Rights Auction 2022 today on June 13, 2022. Stay tuned for the latest news, developments, and analysis!
