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'Cinema will deepen India-Italy cultural relations': Vincenzo de Luca

As part of a new campaign beIT, the event Italian Screens: New Italian Cinema in India was held in October, showcasing new Italian cinemas in India, as a first step in using cinema to bridge the relations between the two countries

October 30, 2022 / 19:46 IST
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Ennio (2021), a documentary directed by Giuseppe Tornatore, celebrates the late music legend Ennio Morricone

The very mention of Italian cinema brings to mind iconic filmmakers like Federico Fellini, Bernardo Bertolucci, and Michelangelo Antonioni, among others. From historical and mythological themes, to contemporary storylines — the industry has never shied away from showcasing creative expression through its productions.

An extraordinary narrative, replete with well-defined character arcs and high-quality cinematography remains a common thread between works that were produced then, as well as in the current era. Interestingly, the voice of Italian cinema is unrivaled even today — and it is this skill and eloquence that continues to take them places (the number of Oscar awards and nominations say it all!).

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While an audio-visual medium like cinema offers a channel to entertain the masses; it also serves as a bridge to nurture cultural relations, believes the Ambassador of Italy to India and Nepal, Vincenzo de Luca. This was the motivation behind "Italian Screens: New Italian Cinema in India" that presented the best of Italian cinema from October 12-15, 2022, as part of the beIT campaign, the first nation-branding campaign ever to be created in Italy, that celebrated its one-year anniversary through a series of cultural events.

Still from the Italian film 'Ariaferma' (The Inner Cage).