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CasiOak: The Casio G-Shock with mainstream appeal

The GA-2100 line’s appeal extends far beyond the traditional Casio G-Shock fanbase

February 13, 2021 / 13:25 IST
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Kikuo Ibe, the father of the Casio G-Shock, is not a watch collector. When this correspondent met him several years ago in Mumbai, he told me that he looks at watches as purely utilitarian objects and that he likes the watches he makes to have as many features as possible.

According to Ibe, the DW-5000C, the first G-Shock, looked the way it did because its design was largely dictated by functionality. That utilitarian philosophy — and rugged aesthetic — has held sway for over three decades at Casio.

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Since its launch in 1983, Casio has sold over 100 million G-Shocks, and these include NASA-themed watches, solar G-Shocks, big Gs, and even bigger G-Shocks such as the Master of G range. While several adjectives have been used to describe the attributes and appeal of the nearly indestructible G-Shocks, ‘classy’ or ‘elegant’ has never been among them. Unless, of course, we are referring to the GA-2100 series.

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