HomeNewsTrendsCan't reach 10,000 steps a day? Neuroscientist calls it 'ad campaign', says goal can be achieved in much less

Can't reach 10,000 steps a day? Neuroscientist calls it 'ad campaign', says goal can be achieved in much less

Adding to the discussion, Dr Palaniappan Manickam, known to audiences online as Dr Pal, spoke about the time commitment often associated with walking targets. He observed that covering 10,000 steps amounted to approximately 500 calories but required about an hour and a half of walking, which he described as unrealistic for many.

September 18, 2025 / 15:04 IST
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Dr Wendy Suzuki emphasised that walking itself had proven health benefits, but the expectation of reaching 10,000 steps daily was unnecessary.

The long-standing benchmark of 10,000 steps a day was questioned this week by neuroscientist Dr Wendy Suzuki of New York University, who explained that the target had little scientific grounding and was first popularised through marketing.

In a video posted on Instagram, Dr Suzuki, a professor at the university’s Centre for Neural Science, opened with a reference many followers recognised: “Raise your hand if you’ve ever felt guilty about not hitting your 10,000 steps.” She continued by clarifying the origin of the figure. “That number started as an ad campaign, not as a scientific finding,” she said.

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She emphasised that walking itself had proven health benefits, but the expectation of reaching 10,000 steps daily was unnecessary. According to her, research had consistently shown that positive outcomes could be achieved with lower counts. “Research shows major benefits start closer to 7,000 steps,” she noted, adding that even shorter intervals of physical activity contributed to both physical and cognitive health.

Her guidance to viewers was to prioritise consistency and enjoyment. “Get moving in ways that you really enjoy to get your steps in every day,” she advised.