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Anand Mahindra's 'desi humour' tweet features a luxury brand and a bullock cart

Bvlgari is an Italian luxury fashion house that sells expensive jewellery, watches, perfumes, accessories, and leather goods.

March 29, 2023 / 17:14 IST
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Anand Mahindra regularly tweets to his 10.4 million Twitter family. (Image: @anandmahindra/Twitter)

Industrialist Anand Mahindra is back again with his “desi” humour. After Jurassic Park/Shivaji Park its time for “Bvlgari vs bail gaadi”.

“The unique brand of ‘desi’ humour and the trend of ‘Indianisation’ are both alive and well! Hilarious,” the billionaire wrote sharing a photograph of two men atop a bullock cart but it said “Bvlgari” on top. Bvlgari is an Italian luxury fashion house that sells expensive jewellery, watches, perfumes, accessories, and leather goods.

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While the similarities in pronunciation between Bvlgari and “bail gaari” (the Hindi term for a bullock cart) are noteworthy, there is obviously no other link between the photo and the brand.
Mahindra posted this quoting his older desi humour tweet.

Just earlier this month, Mahindra shared a photo of a Force Gurkha car with the Jurassic Park logo in Mumbai – except that it said “Shivaji Park” instead.

“It’s called Indianization. (Not just a Mumbai phenomenon) Nothing escapes our cultural bear hug!” Mahindra, 67, wrote along with the photo that said “Only in Mumbai”.

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