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Telecom operators flag flaws in direct-to-mobile broadcasting tests, seek fresh evaluation

The body has urged the government to realign the D2M evaluation process with the principles outlined during a stakeholder meeting by re-conducting the assessment with a comprehensive, stakeholder-finalised Terms of Reference

January 05, 2026 / 14:29 IST
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Snapshot AI
  • Telecom operators request new, transparent D2M broadcasting trials with stakeholders.
  • COAI: Past D2M tests missed operator, device maker input, and clear terms.
  • Industry calls for inclusive evaluation, public input, and tech-neutral standards

Private telecom operators have challenged the recent technical tests for Direct-to-Mobile (D2M) broadcasting and sought fresh trials, saying the earlier ones deviate from the transparent, consultative and technology-neutral framework envisaged by the government.

The trials were conducted without the involvement of operators or device ecosystem partners and the terms of reference were also not shared, the Cellular Operators Association of India (COAI) has said.

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“Direct-to-Mobile broadcasting has far-reaching implications for spectrum, networks, devices and consumer safety. Any national-level technical evaluation of such a technology must be transparent, inclusive and technology-neutral, with active participation of all affected stakeholders,” COAI director general SP Kochhar said.

Public broadcaster Prasar Bharati in collaboration with IIT-Kanpur and technology partners such as Tejas Networks (Saankhya Labs) conducted the trials. Saankhya has developed a D2M chip for handsets.