Samsung Galaxy Z Flip 4, Galaxy Z Fold 4 sees surge in demand in Europe and India

Samsung recently launched the Galaxy Z Fold 4 and Galaxy Z Flip 4 globally and in India. While Samsung’s new foldables are less than a month old, the South Korean giant has announced that the phones have enjoyed considerable success in Europe and India.

Samsung said that it received significant pre-bookings for its latest innovative foldable lineup. In India, the fourth-generation foldables have broken last year’s preorder records. With the pre-booking phase now over, consumers in India can buy the Galaxy Z Flip 4 and Galaxy Z Fold 4 across Samsung.com and all leading online and offline retail stores.

At the close of pre-booking on September 1, Samsung India received a record 100k+ pre-bookings, making Galaxy Z Flip 4 and Galaxy Z Fold 4 the most popular foldable devices in India yet. Additionally, The Korea Times also reported that the Galaxy Z Flip 4 and Galaxy Z Fold 4 have doubled the sales of the previous foldable phones.

"Shipments of the Galaxy Z Fold 4 and the Galaxy Z Flip 4 doubled those of previous models in the European market, as the first sales figures of the new products reached an all-time high in Europe," Benjamin Braun, chief marketing officer of Samsung Europe, said in a press conference at the company's exhibition hall during the IFA tech fair in Berlin.