TRAI to initiate action against Idea for not implementing UCC SMS service

The Telecom Regulatory Authority of India (TRAI) will be initiating action against Idea Cellular for not implementing the UCC SMS complaint lodging module, it has stated officially. TRAI's run against pesky calls and SMSes isn’t unheard of, and has been on since a while now. In this respet, the TRAI had  issued “The Telecom Commercial Communications Customer Preference (Tenth  Amendment Regulations, 2012” on November 5, 2012 prescribing further measures to tighten the framework for controlling the menace of unsolicited commercial communications (UCC). Click here for full story