Ford‘s says its digital campaigns get the biggest responses from India

Ford recently stated that India shows the biggest responses to its digital campaigns, which has prompted it to go heavy on the digital front in its marketing strategies. James Farley, Executive Vice President - Global Marketing, Sales, Service, Lincoln Motor Company, told Campaign India, “Among all the countries, India has shown the biggest response to our digital campaigns. If you look at us now, we are surrounded by smartphones and apps. This has already caused a transformation. I think that the biggest advantage is that India, as a country, is one of the largest consumers of Facebook. So it's natural that any campaign we do now has to leverage digital. Following our campaign for the Figo and Fiesta, we realised that 60 per cent of our consumers say that digital is their first source of information. This wasn't the case until a few years ago.” Click here for full story