HomeNewsTechnologyPotshot roundup: Companies that took a dig at the Samsung Galaxy S4 launch

Potshot roundup: Companies that took a dig at the Samsung Galaxy S4 launch

When mobile companies prepare to launch their most important devices, a lot goes into it elaborate marketing campaigns, advertisements, teasers and

March 15, 2013 / 14:50 IST
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When mobile companies prepare to launch their most important devices, a lot goes into it – elaborate marketing campaigns, advertisements, teasers and more. The same kind and maybe even less efforts go into upstaging it all by rival companies. Samsung seems to be the oft targeted company of such marketing tactics these days, a fact that was confirmed with rivals clamouring to take a dig on the eve of Samsung Galaxy S4’s launch yesterday. LG most famously started things off by trying to shoot Samsung’s Galaxy S4 teasers on a larger than life platform. In a move that could spark off a Click here for full story

first published: Mar 15, 2013 02:25 pm

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