Yahoo! reportedly in talks with Apple for deeper iOS integration

Yahoo! has reportedly commenced talks with Apple over deeper integration of the company’s apps and services in iOS devices. The companies are discussing how exactly Yahoo!’s services can hold a prominent position in the Apple ecosystem.According to a report by the Wall Street Journal, sources with knowledge of the matter said while the deal is not impending, Yahoo! and Apple are going ahead with the talks. Yahoo! already provides a large chunk of content on iOS devices like weather, stocks, sports and web search in Safari. Yahoo!’s data also figures prominently in Apple’s voice assistant Siri’s database.The two companies are now said to be mulling how the partnership can be strengthened by incorporating more of Yahoo!’s services. The report notes that Yahoo!’s sports and news services could figure more prominently with this deep partnership. We can safely assume that deeper integration with Siri could also be on the cards. Click here for full story