Report reveals that Apple has hired Adobe officer to lead iAd

Apple Inc has appointed Adobe Systems Inc's Todd Teresi to head its iAd mobile-advertising business, Bloomberg said ...

January 05, 2012 / 11:05 IST
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Apple Inc has appointed Adobe Systems Inc's Todd Teresi to head its iAd mobile-advertising business, Bloomberg said, citing three people with knowledge of the matter. Teresi, the former vice president of Adobe's media solutions group, was brought in to lead Apple's mobile advertising platform, that has lagged companies like Google in the mobile ad business as it only works on Apple devices and costs more, the report said. Click here for full story

first published: Jan 5, 2012 10:57 am

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